Media star and beauty entrepreneur Natacha ‘Tacha’ Akide has unveiled an ambitious Guinness World Records attempt: the “Most Cosmetic Makeovers in 24 Hours by One Artist.” The record bid will headline a three-day Beauty Festival running October 10–12, 2025, at the John Randle Centre for Yorùbá Culture & History in Onikan, Lagos.
Framed as a national showcase of creativity and commerce, the festival promises round-the-clock masterclasses, empowerment workshops, brand exhibitions, business clinics, and networking for professionals and enthusiasts across makeup, hair, skincare, wellness, fashion, and adjacent beauty trades. Registration, volunteering, sponsorship, exhibition, and participation details are live at www.tachagwr.com.
“This is more than a beauty festival—it’s culture, creativity, commerce, and national pride,” Tacha said, positioning the attempt as a spotlight on Nigeria’s booming beauty economy and its global potential.
The record attempt: artistry, stamina, precision
Tacha’s team says the 24-hour sprint will deliver full cosmetic looks—foundation, eye makeup, blush, and lips—to as many participants as possible in one continuous session. For Guinness eligibility, the run will be independently witnessed by beauty professionals and fully documented via video, photography, and a detailed service log to meet strict verification criteria.
Why it matters
• Industry signal: By anchoring a Guinness bid within a public festival, the event aims to convert pop-culture buzz into a real commercial opportunity for Nigerian vendors, freelancers, and brands.
• Skills pipeline: The programming is designed to upskill young artists, connect them with distributors and financiers, and formalize career pathways in a sector often powered by informality.
From BBNaija breakout to on-air host to beauty boss
Since her breakout on BBNaija 2019 (Pepper Dem), Tacha has evolved into a media personality, on-air host, and brand builder, parlaying her “Titans” community into product collaborations, live events, and beauty-led campaigns. The Guinness effort is a natural extension of her on-mic charisma and fashion-forward persona, now channeled into a skills-first platform meant to outlive the festival weekend.
What attendees can expect
• Pro sessions: Technique labs, trend demos, and portfolio reviews led by top artists.
• Business edge: Pricing, packaging, product sourcing, and fintech-for-beauty sessions on payments, inventory, and e-commerce.
• Marketplace: A curated floor for Nigerian and African beauty brands to sample, sell, and secure stockists.
• Community: Night-and-day programming to keep the festival energy—and the record attempt—moving.
How to be part of it
• Artists & volunteers: Onboarding and role details at www.tachagwr.com.
• Brands & sponsors: Exhibition and partnership decks available via the site; limited prime slots for tools, cosmetics, hair, and skincare labels.
• Audience: Day passes and full-festival access will be tiered, with early-bird pricing expected to go first.
Tacha’s 24-hour makeover marathon marries showmanship with sector building—a chance to put Lagos on the global beauty map while opening doors for the next wave of Nigerian talent.
