In a significant nod to the global influence of African beauty creators, Nigerian beauty and lifestyle content creator Queen Olu has been elected to the prestigious 2026 Sephora Squad.
The announcement, made by the creative agency The Digital Dept (TDD), heralds Olu’s entry into an exclusive global community of beauty influencers and experts curated by the cosmetic retail giant.
The Sephora Squad is a highly selective brand ambassador and content creator program that partners with diverse voices shaping beauty culture worldwide. Alumni of the program, as listed on Sephora’s official site, include hundreds of influencers, artists, and experts from diverse backgrounds, including Nigerian creators Chidimma Achebe, Eni Popoola, and Kiitan Akinniranye.
Membership signifies industry recognition and provides creators with a platform for major collaborations, early access to products, and content amplification.
While specific details of Queen Olu’s personal brand are not extensively documented in the available sources, her selection signals a continued trend of Sephora investing in authentic, diverse voices from Africa. The Digital Dept celebrated her achievement, stating, “We can’t wait to see the amazing beauty content you create!”
This appointment marks a significant career milestone for Queen Olu, positioning her alongside established global beauty influencers. It also highlights the growing international market for beauty perspectives and trends originating from Nigeria and across Africa.
