Nigerian entrepreneur and cancer survivor Nellie Gbadebo was hosted by Prime Minister Keir Starmer at 10 Downing Street last week as the government unveiled its ambitious 10-year National Cancer Plan to mark World Cancer Day.
Gbadebo, founder of the Touchy Feely platform, joined a select group of frontline health workers and survivors for the historic reception. The gathering served as the official launchpad for a policy overhaul aimed at making UK cancer survival rates the best in the world.
The Prime Minister outlined a target for 75 per cent of cancer patients to survive at least five years by 2035, backed by significant investment in diagnostic technology. In a rare personal moment, Starmer reflected on his brother’s battle with stage four cancer—echoing Gbadebo’s own journey from a stage four diagnosis to being declared cancer-free in late 2025.
“Coming from a stage four diagnosis to standing in No. 10 to help shape the future of care is surreal,” Gbadebo shared with her Instagram community. “It’s about ensuring the next generation doesn’t just survive, but feels seen and supported.”
Her presence underscored the critical need for cultural nuance in healthcare, particularly addressing disparities faced by young Black women in oncology and maternal care.
The visit cements Gbadebo’s transition from digital creator to strategic stakeholder in NHS England’s evolution.
