Nigerian UK-based content creator Bemi Orojuogun, affectionately known as “Bus Aunty” or “London Bus Aunty,” has been named a “British Icon” in the inaugural Quality Street awards, recognizing personalities who have captured the nation’s imagination.
Orojuogun’s content is deceptively simple but profoundly moving. Her videos typically feature her joyfully interacting with London’s iconic red double-decker buses, often just smiling as they pass or engaging in clever forced-perspective shots. Her most popular clip alone has garnered nearly 50 million views, turning a mundane city commute into a viral sensation.
But the heart of her content lies in its origin story. Orojuogun has shared that her deep affection for London buses stems from a personal romance: it was on a bus that she met her late husband. Her videos, therefore, are not just about transport; they are a vibrant celebration of life, memory, and enduring love.
The Mayor of London, Sadiq Khan, congratulated her, noting that her love for the city’s buses has “captured hearts across the country.” Bemi shares that her fondness for London buses is deeply personal—she met her late husband on one, and her content is a celebration of life, love, and simple joys.
The “British Icon” status is the latest jewel in a crown that has been shining brighter all year. Just last month, Orojuogun won the “Video of the Year” award at the 2025 TikTok UK & Ireland Awards, solidifying her dominance in the digital space.
Her unique brand of joy has also translated into major commercial success. Bemi has secured high-profile collaborations with global heavyweights like Burberry, IKEA, and H&M, demonstrating that authenticity and niche storytelling can capture the attention of the world’s biggest brands.
Bemi was one of six viral personalities honored, proving that laughter, authenticity, and charm remain a powerful cultural currency in the digital age.
