Nigeria’s creative economy has taken another giant leap forward as the Federal Ministry of Arts, Culture, Tourism, and the Creative Economy announced a groundbreaking partnership with South Korean live-streaming giant SOOP Co. Ltd.
Hannatu Musawa signed the deal with SOOP Co., LTD.
The deal, officially signed by Minister Hannatu Musawa and facilitated by the Africa International Film Festival (AFRIFF), will see SOOP launch its global content platform in Nigeria, providing creators with new tools, infrastructure, and monetization opportunities.
Formerly known as AfreecaTV, SOOP has built a global reputation as one of the leading digital live-streaming platforms. Its expansion into Nigeria signals a major cultural and economic collaboration between Africa’s largest creative hub and Asia’s thriving tech ecosystem.
“This is a new dawn for our creative industry,” Musawa declared. “SOOP’s presence in Nigeria will empower digital content creators, diversify earnings, and strengthen cultural exchange between our nations.”
Hannatu Musawa and officials after signing the deal with SOOP Co., LTD.
Hannatu Musawa and officials after signing the deal with SOOP Co., LTD.
Why It Matters
• Infrastructure for Creators: SOOP will establish localized systems and studios, lowering costs for Nigerian content creators while raising production quality.
• Global Reach: Nigerian creators will gain direct access to SOOP’s worldwide audience, amplifying Afrobeats, Nollywood, comedy skits, gaming, and fashion content.
• Revenue Streams: The platform’s monetization tools promise to create new income opportunities, helping to professionalize digital entertainment in Nigeria.
• Cultural Diplomacy: Joint cultural exchange programs and co-productions with South Korea will deepen Nigeria’s global footprint in entertainment.
• Economic Expansion: The partnership aligns with the Ministry’s economic agenda, positioning Nigeria as a leader in Africa’s digital-first creative future.
As Nigeria’s creative industries continue to expand globally, the arrival of SOOP provides a fresh platform to project Nigerian voices, stories, and talent to the world.
