The Federal Ministry of Art, Culture, Tourism, and the Creative Economy has announced a groundbreaking partnership with iCode, a global tech company with operations in over 70 countries and more than 8 million users. The launch of iCode’s Nigerian operations marks the firm’s first venture into the country and opens a new chapter in merging culture with technology.
Nigeria’s Minister for Art, Culture, Tourism, and the Creative Economy, Hannatu Musawa, and her officers, with iCode officers
According to the Ministry, the collaboration aims to weave Nigeria’s cultural heritage and creative stories into digital platforms, making them more visible and accessible to audiences worldwide. Officials emphasized that this initiative will not only spotlight Nigeria’s traditions but also empower local creatives with tools to monetize and expand their work.
Nigeria’s Minister for Art, Culture, Tourism, and the Creative Economy, Hannatu Musawa, with iCode officers
Nigeria’s Minister for Art, Culture, Tourism, and the Creative Economy, Hannatu Musawa, and her officers, with iCode officers
“This collaboration will project our culture, empower creatives, and connect Nigeria to audiences across the world,” the Ministry noted in its press release.
The entry of iCode into Nigeria underscores the nation’s growing role as both a cultural powerhouse and a hub for digital innovation. By blending technology with tradition, the partnership positions Nigeria’s creative economy for greater global influence and sustainable growth.
