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Madame Joyce’s “I’m not Zlatan” goes viral, enters Detty December records

Abolade
2 Min Read
Madame Joyce

Detty December, Lagos’s famed festive season, has delivered its first viral moment, and it involves a borrowed supercar, mistaken identity, and a now-iconic declaration.

UK-based Nigerian podcaster Madame Joyce caused a commotion upon her arrival in Lagos after cruising through the city in a Lamborghini Urus borrowed from Nigerian street-pop star Zlatan Ibile. Recognising the singer’s signature vehicle, excited fans swarmed the car, convinced Zlatan was inside and chanting his name.

A video captured the tense yet comical scene as a flustered Joyce, trapped behind the vehicle’s tinted, rolled-up windows, attempted to clarify the situation to the growing crowd. Her efforts to explain were futile against the fans’ enthusiasm. The moment reached its peak when she later posted a now-viral video, looking directly at the camera to firmly state, “I’m not Zlatan, he only let me use his car.”

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The phrase has since exploded online, becoming the season’s first major meme and a humorous shorthand for managing grand, yet mistaken, expectations. It perfectly encapsulates the high-stakes glamour of Detty December, where arrivals are performances and even a borrowed Lamborghini can land you in an identity crisis.

This moment marks a fascinating evolution from her last Detty December, which she famously themed “High Profile.” It seems she has mastered the art of turning festive season arrivals into curated personal narratives.

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Last year’s “High Profile” was a statement of intent; this year’s “I’m Not Zlatan” is a statement of effect. It humorously acknowledges a level of fame so significant that it requires correction. Both memes are perfectly crafted for an era where social media buzz is the ultimate party accessory.