Afrobeats superstar Davido has announced a significant new partnership with premium cognac brand Martell, signaling “big moves on the horizon” as he gears up for his highly anticipated “5ive Alive Tour.”
The exciting collaboration was unveiled during his recent presence at the prestigious Paris Fashion Week, further cementing his status as a global icon whose influence extends far beyond music.
“Proud to announce my new partnership with Martell,” Davido shared with enthusiasm. “Big moves on the horizon just in time before we hit the road again. Let’s get it!” The announcement, made from France, comes just before the artist is set to depart for Belgium to headline the Couleur Cafe Festival in Brussels.
This strategic alliance with Martell underscores Davido’s expanding brand portfolio and his growing appeal to international luxury markets. Known for his audacious style and chart-topping hits, the artist’s move into high-profile endorsements alongside his rigorous touring schedule highlights his relentless drive and ambition. Fans are already buzzing with anticipation for the “5ive Alive Tour,” where this new partnership is expected to bring enhanced experiences to concertgoers.
Davido’s presence at Paris Fashion Week and this subsequent brand announcement illustrate his deliberate steps in integrating his music, fashion, and business ventures on a global scale.
With his distinctive presence often marked by bold accessories, including large diamond-encrusted chains, his collaboration with a brand like Martell signifies a mutual recognition of prestige and influence.
This partnership is poised to amplify his reach as he continues to push boundaries and bring Afrobeats to new heights worldwide.
