When beauty meets grit and Nigerian resilience meets global opportunity, the result is a story like Cherrelle Dike’s. The young founder and CEO of LipLok Cosmetics, a proudly Nigerian-born lip care and beauty brand, just took center stage at the Alibaba.com CoCreate Pitch 2025 in Las Vegas, Nevada, proving that African innovation belongs on the world’s biggest platforms.
Cherrelle Dike
Cherrelle Dike
Out of more than 10,000 entries worldwide, Cherrelle and her brand were handpicked as one of just 70 semi-finalists invited to pitch their breakthrough beauty innovations to an international panel of investors and industry leaders at the iconic Paris Hotel. On stage, she confidently shared how LipLok is revolutionizing lip care with bold formulas that blend science, quality, and style.
“LipLok Cosmetics was honored to be one of 70 semi-finalists selected from over 10,000 entries… We proudly took the stage to present how we are revolutionizing lip care,” Cherrelle said after the event. “We’re deeply thankful for the opportunity to share our story, highlight our innovation, and connect with the amazing community that continues to support us. A special thank you to my mentor, Karine, whose encouragement pushed me to surpass my limits and reach new heights.”
Cherrelle Dike
Cherrelle Dike
Cherrelle Dike
Cherrelle’s journey is a masterclass in Nigerian excellence. Her fearless push to build a world-class beauty brand from Nigerian roots to a global audience shows the power of ambition when it meets purpose. Her brand LipLok has steadily gained recognition for premium, long-lasting lip products created with innovation and inclusivity at heart.
This milestone is a win for Nigerian entrepreneurship, and it calls for greater government and private-sector support to scale businesses like hers into global giants.
