The biggest night in African film and television is about to get a major infusion of luxury and legacy. MultiChoice, in a strategic partnership with Diageo, has officially announced Don Julio as the headline sponsor for the 2026 Africa Magic Viewers’ Choice Awards (AMVCAs).
This collaboration signals a transformative new chapter for the continent’s most prestigious creative platform. The 12th edition will debut as the Don Julio AMVCAs, ushering in an era defined by premium storytelling, cultural resonance, and a shared commitment to mastery.
A Meeting of Masters
The synergy between Africa Magic and Don Julio is rooted in a mutual dedication to craft. Africa Magic has spent over a decade building the AMVCAs into the definitive stage for African talent, while Don Julio’s legacy is built on an unwavering pursuit of tequila perfection.
“Built on a shared legacy of mastery, craftsmanship, and an unwavering pursuit of excellence, this collaboration sets the stage for a reimagined awards experience,” the announcement stated.
Reimagining the Red Carpet Experience
The partnership promises a “fresh era defined by premium storytelling,” suggesting that the event will move beyond traditional award show formats to become a holistic celebration of African creativity.
Industry insiders anticipate that this alliance will elevate the production value, guest experience, and global visibility of the awards. The influence of Don Julio is expected to bring a touch of world-class sophistication, mirroring the high standards of the filmmakers and actors being honored.
