A 53-year-old corner store owner, Love Dooshimaa, is facing a ₦50 million lawsuit from Bon Bread after she posted a viral video warning Nigerians about bread that refused to go bad — despite never mentioning any brand by name.
In her initial video, which sparked nationwide debate on food safety, Dooshimaa showed a loaf of bread that allegedly remained fresh, soft, and mould-free on her shelf for over two months. She warned people to be cautious about the bread they consume, pointing out that the one she had refused to spoil even after two months.
“Guys, at this point, if you love bread too much, start baking your bread. Something is wrong with our bread,” she said in the clip. “You see this bread? It’s been on my shelf for two months. It still feels fresh. It smells fresh.”
Drawing a striking parallel, Dooshimaa quoted Michael Jackson, saying: “They don’t really care about us — Michael Jackson was right. They want to just destroy our lungs. Bread lovers, take notes.”
The day after, she posted another video claiming that Bon Bread had slammed her with a ₦50 million lawsuit for defaming the brand. She explained that the company had earlier reached out, asking her to take down the video, but she refused, insisting that she never mentioned any brand name or showed their product.
According to Dooshimaa, she was given a deadline of 6:00 PM to take the video down or face legal action. While she was attempting to record a disclaimer video, her worker called to inform her that a lawyer had arrived with legal documents. She then discovered she had been hit with a ₦50 million lawsuit, which the company claims represents losses incurred since her video went viral.
Although Dooshimaa did not name any specific brand, Bon Bread reportedly identified itself as the target of her remarks and filed the lawsuit. The legal action has drawn widespread backlash online, with Nigerians rallying in support of the shop owner and criticising the bread maker for intimidation.
Consumer rights advocates and social media users have called on the National Agency for Food and Drug Administration and Control (NAFDAC) and other regulatory bodies to investigate the preservatives and additives used in bread production across Nigeria.
As of press time, Bon Bread has not issued a public statement regarding the lawsuit. Meanwhile, Nigerians continue to flood social media with the hashtag #JusticeForLove, demanding the lawsuit be dropped and regulatory action taken.
