ABOUT NAIJAtv.ng
NAIJA TV is a fast-paced Nigerian entertainment and pop culture platform that tells the stories of music, film, fashion, celebrity, lifestyle, events, and culture — with a laser focus on Nigerian talent shaping the world stage. Rooted in homegrown authenticity and built for a global audience, we celebrate the Giant of Africa with reporting that travels from Nigeria to the world, and everywhere our culture echoes.
Born from the newsroom hustle and the streetwise creativity of Nigeria’s media scene, NAIJAtv.ng blends sharp journalism with the flair of our creative industries. We spotlight the icons, elevate the rising stars, and decode the moments that move the culture.
It is wholly owned by the Fajebe Media Group, a subsidiary of The Fajebe Company LTD, based in Nigeria.
What makes us unique
Nigeria’s First Worldview, Global Lens: We cover Nigerian stories as the center of gravity, not a side note.
Speed + Substance: Breaking news delivered fast, with context that stands up tomorrow.
Cultural Fluency: Slang, subtext, and history — we speak the language of the streets and the boardroom.
Diaspora Bridge: We connect local scenes with global stages, platforms, and partners.
Creator-Friendly: We celebrate talent and protect credibility with fair coverage and clear sourcing.
Mission Statement
To document, celebrate, and elevate Nigerian entertainment and culture with timely reporting, witty analysis, and global perspective — amplifying the voices, visions, and values of Africa’s creative powerhouse.
Vision Statement
To be the definitive hub for Nigerian entertainment worldwide — a trusted source, a tastemaker, and a launchpad where local stories scale globally. We envision a media ecosystem where Nigerian creators and audiences shape mainstream culture, drive industry standards, and claim premium value across platforms.
Our vision in action
Set the pace for credible, culture-forward entertainment journalism from Africa.
Grow cross-border audiences and partnerships that spotlight Nigerian excellence.
Incubate new formats (shorts, docs, live shows) that travel across TV and digital.
Editorial Style
Tone: Energetic, witty, and culturally rooted — smart without snobbery; playful without losing rigor.
Reporting style:
Breaking: Sharp, verified, and fast. Headline clarity first; context within minutes.
Features & Explainers: Deep dives that connect today’s headlines to history, business, and impact.
Reviews & Critiques: Honest, constructive, and standards-driven — no hype without proof.
Conversations: Interviews that go beyond sound bites to craft, process, and purpose.
Balance: We pair witty commentary with data points and cultural analysis, grounding every take in sourced facts, industry expertise, and lived context.
Standards: Fact-checking, attribution, consent-aware imagery, and clear corrections when needed. Zero tolerance for plagiarism or pay-for-coverage.
Language: Professional and global, with Nigerian flavor — accessible to the diaspora and welcoming to new audiences.
Impact & Reach
Narrative Shaper: We set agendas that ripple across radio, TV, socials, and events.
Talent Amplifier: We spotlight emerging voices and champion women and youth across entertainment.
Industry Connector: We convene creators, brands, labels, studios, and festivals across Africa and the diaspora.
Cultural Archive: We preserve moments that matter — from chart runs to red carpets, from city cyphers to international premieres.
Unique Selling Proposition (USP)
Nigeria at the center: We treat Nigerian entertainment as global culture, not “world music.”
Speed with Receipts: Quick on the drop; rigorous on verification.
Wit with Wisdom: Headlines that slap, analysis that sticks.
Cross‑Platform DNA: Built for TV, web, and social from day one.
Diaspora Reach: A consistent bridge between home and global markets.
Creator Respect: Fair coverage, transparent policies, and strong ethics.
Audience Profile
Demographics: Primarily 16–75; urban and cosmopolitan; creators, students, young professionals, executives, and culture enthusiasts.
Geography: Nigeria and West Africa; strong diaspora in the UK, US, Canada, Europe, and Asia.
Interests: Afrobeats, Nollywood, fashion, beauty, sports, tech-in-entertainment, events, lifestyle, entrepreneurship.
Mindset: Proudly Nigerian, globally curious, trend-savvy, community-driven, and value authenticity.
Platforms & Distribution
TV: Broadcast specials, red carpet shows, and culture talk programming.
Website: Daily news, features, rankings, reviews, and opinion.
YouTube: Originals, interviews, explainers, highlights, and mini-docs.
Social: TikTok, Instagram, X, Facebook — real-time clips, reels, and live coverage.
Newsletters: Weekly culture briefs and industry insights.
Podcasts: Conversations with artists, producers, stylists, directors, and executives.
Events: Premieres, festivals, listening sessions, runways, and creator workshops.
Partnership Opportunities
Brand Integrations & Sponsorships: Bespoke content series, shows, and live segments.
Event Coverage: Red carpets, premieres, festivals, fashion weeks, award shows.
Artist & Label Features: Rollouts, exclusives, behind-the-scenes, and audience listening parties.
Thought Leadership: Industry reports, roundtables, and market insights.
Commerce & Drops: Co-branded merchandise, capsule collections, and ticketing.
CSR & Community: Youth media programs, women-in-media showcases, and creator upskilling.
