The Mavin Records boss, Don Jazzy, has announced the label’s newest signing, LOVN, a relentless talent whose journey through Nigeria’s talent-show gauntlet has finally landed him on one of Africa’s biggest music rosters.
In a statement that reads like both a masterclass and a manifesto, Don Jazzy praised the young artist’s consistency, using him as a case study for every rising act navigating the noisy digital age.
“Like I told you guys two weeks ago, the Mavin Academy is packed with future Afrobeats superstars,” he said. “Anytime I speak to upcoming artists, I always stress the importance of showcasing your talent actively on social media. That’s the only way to cut through the endless content out there.”
LOVN, who has battled his way through competitions like Access the Stars and The Voice Nigeria, embodies that grind. Don Jazzy made it clear: this wasn’t luck—it was longevity and discipline.
“He has never stopped showing up,” he said. “Now it’s time for the Supreme Mavin Dynasty to take it from here.”
With the announcement came an immediate rollout: LOVN’s debut single under the label, #SorryImBusy, is officially out, marking the first chapter of his Mavin-era evolution.
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For a label known for minting megastars—from Tiwa Savage and Reekado Banks to Rema, Ayra Starr, and Crayon—LOVN’s signing signals another carefully calculated bet on Afrobeats’ next wave.
Mavin Global expands. Another story begins.
