Eighteen-year-old Nigerian singer Qing Madi has been officially unveiled as a brand ambassador for Maggi Nigeria, following a successful collaboration on the brand’s “Taste of Christmas” campaign in late 2025.
The Afro-R&B star announced the partnership on social media, writing: “Proud to announce I’m the brand ambassador for the best spice in the game … @maggi_nigeria.”
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The partnership centers on a new campaign titled “Me & MAGGI, So Good Together,” designed specifically to connect with Gen Z consumers. The initiative aims to reposition Maggi not just as a traditional cooking staple but as a lifestyle brand that fuels creativity and self-expression.
As the face of the campaign, Qing Madi represents a generation that uses food and cooking as a form of cultural expression and content creation.
The announcement was celebrated with an immersive “home-inspired” launch event featuring interactive zones, including a “Content Tunnel” and a “Music and Culture Lounge,” reflecting how young people experience food today.
The Maggi deal adds to a remarkable 2026 for the singer, who became the first female Nigerian artist to have a song featured in the video game Valorant — and even appear as a character. She also graced the inaugural cover of Schick Youth Magazine’s “The Audacity Issue” in April.
Qing Madi, who rose to global fame with her 2022 viral hit “See Finish” and the 2023 BNXN-assisted track “Ole,” continues to build a career that bridges music, culture, and lifestyle branding.
