On Channels TV’s Business Morning, Bunmi Fasogbon, founder of Orile Restaurant & Bar, gave a masterclass on the survival and growth strategies driving Nigeria’s fast-changing dining industry. With food prices soaring, customer preferences shifting, and technology reshaping consumption, restaurant owners are being forced to innovate — and Orile is showing the way.
“Times have changed,” Fasogbon noted. “Marketing is no longer just billboards, newspapers, and TV commercials. It’s digital, it’s global. You put your best foot forward online and leverage that to get customers through the door.”
For Orile Restaurant, this means deploying digital marketing campaigns, influencer collaborations, and food blogger partnerships to create not just visibility but credibility. “We’ve tasted, we’ve seen, we’ve experienced — and now it’s your turn,” she said, describing how reviews and content amplify Orile’s cultural food journey.
Beyond marketing, Fasogbon stressed partnerships with delivery platforms like Chowdeck and Glovo as key to modern convenience. Customers no longer need to leave their desks to savor Orile’s menu — the kitchen comes to them. This, combined with creative menu engineering and careful scaling, positions Orile as a cultural food hub built on heritage yet primed for global expansion.
Inside Orile, diners encounter more than meals. The restaurant celebrates Nigerian flavors, history, and artistry in a modern setting that resonates with both young urbanites and traditionalists. It’s a fusion of nostalgia and innovation — smoky suya alongside curated cocktails, pepper soup paired with fine dining aesthetics.
“The restaurant industry is evolving rapidly,” Fasogbon emphasized. “From digital ordering to franchising, what works now is scale, strategy, and collaboration.”
For Orile, that evolution means becoming not just a restaurant, but a lifestyle brand — one that tells Nigeria’s food story with pride, while harnessing the tools of the digital age to take that story global.
