Industrialist and philanthropist Abdul Samad Rabiu, founder of the BUA Group and one of Africa’s richest men, is celebrating the festive season in style, giving the public a glimpse into his “Detty December” in a viral Instagram video.
The short clip, which has garnered significant attention, shows the billionaire in two distinct Lagos settings. First, he is seen relaxing on a yacht, enjoying the city’s iconic waterfront views. The scene then shifts to a beach, where Rabiu, dressed casually in a white short-sleeve shirt, is shown with a powerful sports bike, embodying a mix of luxury and leisure.
His relaxed holiday mode is a stark contrast to his typical public profile as the chairman of a multi-billion-dollar conglomerate with interests in cement, sugar, and infrastructure. With an estimated net worth of $7.6 billion, Rabiu is a fixture on Forbes’ billionaire lists.
The video taps directly into the spirit of “Detty December,” the vibrant year-end festive period in Nigeria known for high-energy celebrations and social gatherings. By sharing these personal moments, Rabiu joins a wave of Nigerians, both at home and in the diaspora, who are documenting their festive homecomings and experiences.
The post has sparked reactions online, with many fans celebrating his down-to-earth display of holiday cheer.
