New Jersey witnessed more than just football magic as Nigerian Afrobeats sensation, Asake, brought his star power to the pitch for the coin toss at the MLS showdown between New York Red Bulls and Columbus Crew.
The game, played at the buzzing Red Bull Arena, ended in a goalless draw, but Asake’s appearance was the true highlight of the evening—an electrifying blend of sport and culture that put Nigeria firmly in the global spotlight.
Asake
Draped in his signature street-style drip—red vest layered over a white polo, khaki trousers, and bold sneakers, Asake exuded the effortless cool that has become his trademark. As he stood beside referees and players, flashing his trademark smile-he flipped another page in the story of Nigerian excellence conquering global stages.
Asake’s rise has been meteoric. With streaming numbers that run into the hundreds of millions across platforms, his hits like Lonely at the Top and Sungba Remix with Burna Boy continue to dominate playlists globally.
Asake
This MLS spotlight comes as he gears up for his highly anticipated U.S. concert series later this year, where fans across major cities will have the opportunity to experience his energetic performances live.
Beyond music, Asake’s presence at an American sports arena symbolizes the growing cultural crossover between Afrobeats and global entertainment. His coin toss was a celebration of Nigerian artistry, making waves far beyond home.