Nigerian Afrobeats star Adekunle Gold has officially joined The Macallan family as the single malt Scotch whisky brand’s newest ambassador, celebrating a partnership rooted in “mastery and the craft of excellence.”
The announcement was made during the launch of The Macallan Timeless Collection in Lagos, where Adekunle Gold delivered a live performance.
Reflecting on the collaboration, he said: “Everything I build is rooted in intention. The music, the journey, the partnerships. Honoured to officially join @the_macallan family, a partnership grounded in a mutual appreciation for mastery and the craft of excellence. Crafted Without Compromise. Please savour The Macallan responsibly.”
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The singer emphasised his alignment with the brand’s dedication to quality and patience. An exclusive private “Friends Dinner” in Victoria Island, attended by Falz and Ladipoe, also marked the occasion.
The partnership highlights a fusion of luxury spirits with Afrobeats’ growing global influence.
Adekunle Gold joins a roster of ambassadors who embody The Macallan’s ethos of intentionality and timeless craft.
