Actress and model Sophie Alakija has reached a significant milestone, securing her sixth consecutive year as a brand ambassador for Hawaii Soap, extending a partnership that began in July 2020.
The long-term ambassadorship, renewed most recently in early 2025 for her fifth year, continues into 2026 as Alakija remains a central figure in the brand’s promotional campaigns.
Known as the “Hawaii Carrot Queen,” she frequently appears alongside fellow ambassadors, including BBNaija stars Mercy Eke and Venita Akpofure, promoting the brand’s skincare range, including the Hawaii Vitamin C variant.
Hawaii Soap, a product of Evans Industries—a subsidiary of the Ekulo Group of Companies—has maintained Alakija as a fixture in its marketing strategy, leveraging her influence across Nigeria’s entertainment and fashion landscape.
Alakija continues to feature in collaborative content for the brand, cementing her status as one of the longest-serving celebrity ambassadors in Nigeria’s consumer goods sector.
The renewal underscores the brand’s commitment to continuity and Alakija’s enduring appeal as a trusted face for the household name.
