In an extraordinary display of generosity that has captivated social media, Doris Iwu Diley, the owner of the popular Lagos eatery Delish Dine, gifted comedian and streamer Carterefe a sum of ₦10 million alongside a substantial provision of food for his entire production crew.
The viral moment, documented during a live stream, underscores a growing trend of direct, high-value investment in Nigeria’s digital creator landscape.
The donor, proprietor of the 24-hour restaurant Delish Dine NG in Lekki Phase 1, fulfilled a prior commitment on camera. Declaring, “I always keep to my words… I will always bring food for you and your crew. I’ll send you 10 million,” she highlighted a personal pledge to support the content team.
The restaurant, known for its Nigerian classics like Isi Ewu and Seafood Okro, is a fixture in the Lagos dining scene.
The announcement sparked immediate celebration among Carterefe’s team, who received the cash and a large food delivery.
This act of patronage follows Carterefe’s receipt of ₦20 million from music star Davido in late 2025, illustrating a significant shift in which business leaders and celebrities are directly funding digital creators.
Such support validates content creation as a serious profession and provides crucial capital for production infrastructure and crew welfare, moving beyond traditional brand endorsements to more personal investment in the creator economy’s ecosystem.
