Nigerian global superstar Burna Boy has cemented his status as a top-tier touring act, with his 2024 “I TOLD THEM” tour generating a monumental $30.46 million in revenue from over 302,800 tickets sold across 22 reported shows.
The tour’s standout performance was a historic June 29 concert at London Stadium, which set a new benchmark for African artists. The show grossed $6.147 million from 58,973 attendees, earning the record for the highest-grossing single concert by any African artist in history.
Major European stadiums like the Stade de France in Paris also delivered massive results, contributing to a European leg revenue of $15.27 million.
In North America, the tour maintained strong momentum, grossing $15.19 million across 16 arena shows, including sold-out events in Chicago and Houston. The tour’s overall average ticket price settled at $100.61.
These figures, reported by concert industry sources, underscore Burna Boy’s unparalleled commercial pull and his role in shattering global ceilings for Afrobeats.
The “I TOLD THEM” tour is a landmark moment for African music on the world stage.
