In a night that celebrated the architects behind Nigeria’s biggest sounds and visuals, Director Pink delivered one of the evening’s most defining victories, clinching the Music Video Director of the Year award at The Beatz Awards 2025 for her work on Davido’s electrifying hit “10 Kilo.”
The category, packed with some of the industry’s most creative visual storytellers, was one of the most competitive of the night. Director Pink triumphed over a heavyweight lineup, including:
• Ayoka Thompson The Great – Bad Boys (UNDFTD)
• Jyde Ajala – Kai! (Olamide & Wizkid)
• Elle Ezeike – All The Love (Ayra Starr)
• Sumsaa – Taxi Driver (Joeboy)
• Perlicks Definition – Only Fans (Young Jonn)
• Olu The Wave – No Less (Falz)
However, it was her crisp, cinematic direction for Davido’s “10 Kilo” that ultimately carried the night—an audacious visual feast blending luxury, grit, movement, and narrative intention. The video quickly became a cultural pulse point, praised for its bold color grading, sleek transitions, and Pink’s signature ability to make Afrobeats visuals feel global yet rooted.
Director Pink’s victory is a historic moment for women in the African music video space, a field long dominated by men. Her triumph not only celebrates artistic excellence but also redefines the possibilities for female directors in the Afrobeats and global music ecosystem.
Industry insiders note that “10 Kilo” was a standout contender from the moment it dropped—its choreography, fashion direction, and confident, world-class aesthetic making it one of Davido’s most memorable visuals in recent years.
With this win, Director Pink’s work continues to bridge the gap between Nigerian storytelling and international visual standards, pushing the industry toward a more expansive, cinematic frontier.
